Sustainability Strategies course takes a corporate view of the sustainability world where students learn how to gain a competitive advantage while operating in the short and long term in a sustainable manner. Corporate sustainability strategies provides students with tools and vision to develop business approaches that create long-term social value (as opposed to stockholder, stakeholder, environmental or corporate social responsibility biases) by embracing opportunities and managing risks.
From entry-level managers to CEOs, this course is designed for managers of all levels desiring a foundation from which to understand, launch and/or improve corporate sustainability strategies. This course is complementary to graduate-level courses in Business and/or Management Strategy.
Students will Learn:
- Today’s tools for competing in a corporate world continually subject from a sustainability perspective to increasing pressures to operate on a Net Zero or Net Positive environmental basis, while social demands upon the corporation ever increase, and profitability increasingly demands to be shared with society
Module 1 – Introduction to Sustainability, the Planet Aspect, and Various Concepts and Tradeoffs
- Learning Objective: Define sustainability, analyze why sustainability is a lucrative strategy for firms, assess the past, present, and future of sustainability constructs, introduce the concept of integrated reporting, analyze the role of reporting in helping a company to create a sustainable strategy, compare and contrast the two aspects of “Planet,” differentiate social and financial objectives and tradeoffs, as well as analyze the environment stewardship program at REI, its objective, and philosophy of implementation.
Module 2 – Profit and Cost Saving | People, Trends, and Strategy of Sustainability
- Learning Objective: Assess the direct connection between sustainability and profitability, view the examples of companies who purport connection, explain integration of assessment of sustainability savings in the LBO industry, how LBO industry can contribute to sustainability, and how sustainability initiatives often lead to cost savings and increased profitability, identify what constitutes “People” vis-à-vis Sustainability, the trends in “People” aspects and consider those trends, analyze incorporating sustainability into participatory strategy and decision making, as well as how Allied Electronics embedded sustainability into their strategy.
Module 3 – Realms, Trends, and Tools of Sustainability
- Learning Objective: Introduce trends and tools in the sustainability realm, describe the importance of marketing vis-à-vis sustainability, explain how interface levered its sustainability efforts into a lucrative revenue stream, and assess being proactive vice meeting letter of the law in sustainability.
Module 4 – Future of Sustainability and Company Implementation
- Learning Objective: Describe where the concept of sustainability is headed as well as concepts you may be able to use in your own business/company, appreciate how Dow embedded sustainability into its DNA, and analyze how a company has evolved its sustainability strategy over time.
Module 5 – B-Corps
- Learning Objective: Compare and contrast different corporate structures, assess what is going on in the B-Corp world and the impact on sustainability, evaluate the impact of current social media trends on Sustainability Strategies and the impact of popular internet/social media sites on power consumption and the implications, and open up discussion on society’s obligations in the area of sustainability as well as corporations et al.
- Professionals including graduate students currently working in management
- Professionals including graduate students looking to transition into a management role